Where the term originated is debated, with some saying it goes back to the 1860s, while most people today will recognise it as the alt right's favourite insult to flog at liberals, particularly in light of Brexit and the 2016 US presidential election.Īuthor Chuck Palahniuk told the Evening Standard in 2017 that he first used the term 'snowflake' as an insult in his 1996 book Fight Club, later made into the 1999 film starring Brad Pitt and Edward Norton. Sean Plunket slams 'snowflake' youth consumed by 'self-entitlement'.Term 'womxn' used by London students to promote inclusiveness.Feminism's final frontier: The battle for transgender inclusion."It's a really smart strategy of people to take terms like 'snowflake' and say, 'Yes, we can be very privileged and we are unique and we have developed in our own way, but we're going to use that as a way to fight for better social good'." It's time for millennials to reclaim the word 'snowflake' - a term that's come to define a generation often perceived as having an easy and fragile existence, an expert says.ĭr Sharyn Graham Davies, Associate Professor of Social Sciences and Public Policy at Auckland University of Technology, says terms used derogatively can be reclaimed and empowered in a socially progressive way. Is it all PC gone mad? And who, exactly, are the snowflakes? Join the conversation - #AgeofOutrageNZ on Facebook, Twitter and Instagram. The Age of Outrage is a new series from Newshub exploring the changes taking place in society right now. Social media is full of outrage – from those who don't accept the status quo, and from those who won't accept change. What was acceptable only a few short years ago is now labelled offensive.
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